In some ways, it’s also like a slideshow. When it comes to Carousel posts, innovation is the name of the game. So, if you want to know how to make carousel ads on Instagram, check out the Instagram story carousel ad specs below: Avoid adding any text or logos in the 14% space of the top and bottom of the video, so you don’t cover any profile icons or call to action. It can drive brand loyalty, improve your brand reputation and build a sense of close-knit community on your Instagram channel. and Privacy This way, they not only make the customer who has bought the product feel important but it also works as a peer-to-peer recommendation. You can select the order you want your media to appear, or use dynamic ordering which will show the highest performing pieces of content first. Think Long Term, Marketing Management – 8 Things You Need to Know. Of course, the workaround for this was to simply create a carousel ad in the Ads Manager, but if a business wanted to promote a specific organic post, this was not possible. Familiar with boosting a post on Facebook? In these cases, you’re using Instagram’s Carousel feature. When you are redirected to your phone’s photo folders, click on the “Select Multiple” option. But since it’s considered as a single post, you’ll have to use a single caption and location for all of them. (Note that the options given in both the apps may slightly differ.). With Carousel posts on Instagram, you can share multiple images and videos of UGC. Ten years ago... As a marketing manager, you are responsible for more than just creating cutting edge... Patreon is a membership platform that provides a comparatively simple way for creators to... Over 103,254 Creators get access to MAKEABLE - our weekly newsletter. Make sure to select them in the order that you would like them to be posted. By creatively pairing a carousel post with a call to action, you can effectively create a poll for your followers to get involved in — which can be an amazing way to encourage more comments. As a brand, you have new people following you every day. Step-Up the Creativity and Aesthetics. With this strategy, you’re sure to create FOMO for your next event. Here’s how you can use Instagram Carousel to boost your business-, On the launch of a new product, it might get a little tricky and challenging for a brand to reach out to the masses and publicize the product. Every photo that you select will be displayed on the top section of your screen. An Instagram Carousel Ad can have anywhere from two to ten images and/or videos that … #4. User-generated content can be an asset for your business. As a storytelling tool. Having to choose just one picture to showcase an important event or a product may seem a little unfair. Instagram carousels are a great tool for storytelling. They revealed that Marriott International began as a restaurant chain called “Hot Shoppes.”. No matter how many … Collect user-submitted photos. When marketing on Social Media, a single post might be underwhelming while too many posts might look like spam. From photos of your first product to snapshots of your first office, you can use it all in your Carousel posts. It’s time to create your own Carousel posts. In addition to this, you could also tag a few people who attended your event in your post. The Instagram Feed displays photos and videos from accounts that people follow and from advertisers. Improved Logo Maker Tool free for Glorify users. To disable comments for your Instagram carousel post, you can go to “Advanced Settings.”, Once you are done with this, click on “Share.”. The final thing to do before you publish your Carousel post is to write a caption. Receive exclusive content you won't find These are different from photo, video, carousel and story ads. Instagram Carousel Post Ideas: Send Instagram traffic to your blog articles. They are more likely to believe what has come from another use as it is obviously already tried and tested by someone. Influencer Marketing Hub » Influencer Marketing » Everything You Need to Know About Carousel Posts on Instagram. No matter how many of your product’s features you list, consumers won’t be convinced to buy it until they see what it can do. Or maybe you could also do a “Before vs. After” Carousel post. Select the Instagram account you want to publish to 3. … Climb on the carousel. How to Create an Instagram Carousel Post. By curating UGC, Apple encouraged their audience to take more photos on their iPhones. As you may know, 80% of marketers use visual assets in their social media marketing. Also, if not variations of one product, you can also display the best of your products, that sell the most, in one carousel, and get people to check you out. If you see a picture of a regular person wearing a face mask and talking highly of it, chances are, you will be lured into buying it too. Carousel posts also add a lot of depth and dimensions to your account while offering you the choice of posting content in versatile ways. Want to establish real connections with your followers? Step #3: Choose the image or video you’d like to post: you can choose to add a from your camera roll or take a photo or video right in the app. Hence, all you gotta do is to make sure that the first picture is in sync with all the other images on your feed and you are freed to add any photo you want in the other succeeding pictures of the carousel! For example, if you sell hair extensions made from natural hair, you can post a before the extensions and after the extensions look. Give your audience a sneak peek behind-the-scenes to keep them engaged. For this, you need to click on the “Edit” icon displayed on each chosen photo or video. Here’s an example of an Instagram carousel post that does this well: What happened at your brand 6 months ago, like a launch event or probably an award that was received, could be unknown to new followers. In Carousel posts, you can edit each of these photos or videos individually or with the use of a common filter for all the media files. For instance, in the screenshot below, if you click on “Clarendon,” the filter is applied to all the selected photos. With throwbacks, you show them what they have been missing and also get a chance to display the best of your brand without seeming like a spammer. You can use them to share your brand story, do a quick event recap, launch new products, share makeovers, and more. anywhere else other than our Creator newsletter. It’s an innovative way to kindle the curiosity of your audience. Their post received more than 120,000 likes. For example, the brand “Lush Cosmetics” shares pictures of every user who has bought and displayed their face masks, bath bombs, etc on the official account of Lush Cosmetics in the form of stories or on the feed. You will also see a number added to the thumbnail of the selected photos. 04. post it to instagram (carousel) All that’s left is to post the images as a carousel set on Instagram. Share Makeover Stories. For example, if you sell bedsheets, you can put pictures of your best selling bedsheets in one post that will make people curious as to what else you offer. You can upload up to ten images in one Instagram Carousel post. Stay up to date with all things Creator focused. When you publish a Carousel post, your audience will see a set of dots under the imagery. can be an asset for your business. Instagram carousel converts a lot of potential sales to actual sales and lets your buyers get a deeper look at the quality of their products. So, what are you waiting for? Relatively newer in the world of Instagram posts, a carousel post is essentially a series of pictures that you can upload in one single post on Instagram. And hence, that is also why before and after visuals make a lot of money. Then select all of the images that you would like to post. [+ FREE Patreon Earning... Influencer Marketing 2021: Benchmark Report. As they say, what shows – sells!https://www.instagram.com/p/B0pIJFcgw37/, A lot of brand owners use this technique to increase reach and engagement. Kylie Cosmetics routinely displays sweet words from their customers on their Carousel posts. Follow these 6 steps to start getting your content out there. , everyone is using this feature to get their audiences engaged. https://www.instagram.com/p/Bw94KcWAbbB/, “Call to Action” is essentially a technique that creates urgency in the user to take action. It can drive brand loyalty, improve your brand reputation and build a sense of close-knit community on your Instagram channel. https://www.instagram.com/p/CE5RmPNJ9kO/, There is something just so satisfying about before and afters! With the Carousel feature, you can post multiple images and videos in a single post. You will be able to scroll through all the chosen photos and videos at this point. It allows their audience to take a better look at their products in an engaging manner. This also works great when you know a particular picture needs to be seen by the public but it just is ‘too grainy’ or probably ‘not very appealing’ so it does not cut the slack for a post on its own. Similarly, for your products, you may want to share product variations including different colours, patterns, or sizes. But have you considered doing the same on your Instagram Carousel posts? You can use the carousel format in the Instagram Feed to showcase up to 10 images or videos within a single ad, each with its own link. Show, don’t tell — that’s the golden rule of marketing. When it comes to Instagram… Once you are done with editing, you can click on “Next.”. The key is to make sure your Carousel post fits in well with the overall aesthetic of your feed. But with Instagram Carousel, you need not fret! With this update, your carousel ads can now show from two to 10 pieces of media and will have a fresh, new design. Many brands showcase their customer reviews on their websites. If your brand sells products that have a physical manifestation, swipe posts should be your deal! Dollar Shave Club uses the Video Ad format in its Instagram advertising to promote a new membership deal, highlighting the various products included in the deal. 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